May 8, 2012

Consumers Can Participate by Acquiring Their “Swing DNA” at Participating Retailers

Norcross, GA (May 8, 2012) – Mizuno Golf USA, Inc., announced today the launch of their Witness The Truth Promotion, a national contest that will award one lucky winner with an all-expenses paid trip for four to the 2012 Ryder Cup in Illinois.  From now until July 31, 2012, consumers can visit one of over 1,400 participating golf retailers to attain their free “Swing DNA” metrics using Mizuno’s patented Shaft Optimizer and Performance Fitting System.  “Swing DNA” is a personalized measurement of the five critical data points – clubhead speed, swing tempo, toe down, kick angle, and release factor – that make up a golfer’s individual swing characteristics.  Upon receiving their “Swing DNA,” consumers will input their specific metrics at www.TheIronTruth.com/Witness, which will automatically enter them into the sweepstakes for a chance to win the grand prize 2012 Ryder Cup trip.

Mizuno recently launched The Iron Truth – a marketing campaign built around the paramount importance of superior irons and iron play in every golfer’s ongoing quest to improve their game.  One element of the campaign is “The Gospel According to Luke”, which plays on the shot-making prowess of the 2011 PGA Tour Player of the Year, Luke Donald. 

“For the past decade the golf industry has been driven by consumers who believe the almighty driver is the key to game-improvement and that couldn’t be further from the truth, which is why we created “The Iron Truth” to demonstrate the importance of superior iron play,” said Dick Lyons, Vice President and General Manager, Golf Division Mizuno USA, inc.  “In doing so, we’ve created a platform that allows consumers to improve their iron play through our “Performance Fitting System” while offering an amazing grand prize in the process.”

In addition to the sweepstakes, the campaign features a unique microsite, TheIronTruth.com, which showcases “The Gospel According to Luke” through a series of facts, known as “Iron Truths.”  Visitors are invited “to discover the truth and elevate your game” by exploring The Ten Truths and a manifesto declaring the importance of iron play in improving overall performance. 

The site also offers in-depth information about each line of Mizuno irons, touching on technologies like its industry leading Grain Flow Forging process, proving that not all irons are created equal.  Visitors will also find weekly messages from Luke, information on Mizuno Performance Fitting System and various ways they can join the congregation.

For more information on Mizuno 2012 product lines and more, visit www.theirontruth.com.

About Mizuno USA

Mizuno USA, Inc. is a wholly owned subsidiary of Mizuno Corporation, one of the largest specialty sporting goods manufacturers in the world. Mizuno USA, Inc. manufactures and distributes golf, baseball, softball, running, track & field, and volleyball equipment, apparel, and footwear for North America.  Mizuno USA, Inc. is based in Norcross, Georgia.


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